Jack Toraño joins the family business
October 1, 2011. Toraño Family Cigar Co. has taken another step to strengthen its team as President Charlie Toraño announced the hiring of fellow family member Jack Toraño as the Marketing & Customer Relations Manager. Jack Toraño brings along an excellent reputation for customer service, branding, and public relations. The addition of Jack Toraño is the latest in many big moves made by the Toraño Family after taking back their distribution.
Jack Toraño, a native of Miami, Fl. got his start in the tobacco business when he was employed with Lopez Leaf Tobacco in the early 80’s. With a last name like Toraño it isn’t a surprise that he started his career in the tobacco business, but where he went next is quite an interesting tale. Jack Toraño found himself in Chicago for the last 16 years working along-side his brother Sandy Toraño in a company called Scandal Music. Scandal Music wrote jingles for television and radio commercials. Jack’s strong sense of branding and marketing in addition to his lively personality allowed him to help create ads with companies such as McDonalds, Nintendo, and was even part of the team that created the very successful “Real Men of Genius” campaign for Bud Light. A highlight for Jack was when Scandal Music had the privilege of creating music for the Oprah Winfrey Show. Jack’s love of premium cigars brought him back to Miami and into the family business.
Charlie Toraño felt that Jack’s background in advertising and his personable manner made him a perfect fit for the new look and direction of the Toraño Family Cigar Co. ”Jack is the prodigal son of the Toraño family. It took us 16 years to get him back in Miami”, Charlie Toraño continued,” it’s always a great feeling to work alongside family members as we all carry that same passion for cigars”.
The past year has been one of great change for the Toraño Family. New logo, new company name, new brands, and new faces round out the positive changes that the company has undergone. Charlie Toraño said,” I feel strongly that we have all the right pieces and persons in place to move Toraño Family Cigar Co. into a position to provide retailers and ultimately our customers with the best cigars and service possible.
Jack Toraño will replace Oliver Hyams who is going to work with his father, Gary Hyams. “Oliver is a great friend and a fantastic person. Oliver has been an important member of our team but I, more than most, understand Oliver’s desire to work with his father. I wish him much success,” said Charlie Toraño.