Partagas 1845 Released
New Four-Cigar Collection From General Cigar
March 28, 2012. General Cigar has announced the new Partagas 1845 should arrive on retail shelves on April 9, 2012.
The Partagas 1845 is a departure from the traditional Partagas® flvors. The Ecuadorian Habano Viso wrapper adds texture and color over the Connecticut Habano binder and the filler blend of Dominican Piloto Cubano and Nicaraguan tobacco from three separate growing regions. Some of the filler blend is aged in Dominican rum barrels, a process that is exclusive to General Cigar.
Jhonys Diaz (vice president of operations) led blend development, collaborating with rising stars from General Cigar Dominicana including Francisco Rodriguez (general manager of operations) and Yuri Guillen (production manager). In creating Partagas 1845, Jhonys and his team started out with more than 50 different blends from the company’s vast tobacco library. Together with guidance from Benji Menendez, and with input from supervisors from General Cigar’s Dominican and Honduran factories, the blends were continuously test smoked and tweaked until the final blend was chosen by General Cigar’s innovation team.
The legendary Benji Menendez served as an advisor on blend development. In this, his 60th year in the premium cigar business, Benji exalts Partagas 1845 as “one of the most significant blends I have ever been involved in developing.”
“Partagas is a brand that is part of my soul and part of my heritage in the business. It is very sentimental for me, so coming out with the next Partagas collection to follow up on the Master Series was a project that I cared very much about. This is a dream come true for me, to help the next generation of cigar masters create new cigars and grow in the business. If I can plant a seed in their minds so they can grow a tree, I am happy,” he reflects.
The collection will debut with these four frontmarks, each protected in boxes containing 20 cigars: Corona Extra (4.5” x 46), SRP per cigar $5.99; Robusto (5.5” x 49), SRP per cigar $6.49; Gigante (6” x 60), SRP per cigar $6.99; and Double Corona (7.25” x 54), SPR per cigar $7.49.
The trade dress pays homage to the brand’s rich history, by interpreting elements of a turn-of-the-century Partagas band (circa 1900). The band imagery is rotated for optimal presentation, whether on the shelf, in an ashtray, in hand, or when smoked, and is further highlighted by advanced printing techniques that command attention.
Bob McDuffee for Cigar Journal
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