In this role, Lazarus will have overall accountability for field sales, inside sales, key national accounts, in-store events, and wholesale. Lazarus will report directly to the CEO, Glenn Wolfson.
Drew Estate announced that Company Founder, Jonathan Drew will return to an executive operating role, following a two-year period since the sale of the company to Swisher.
All Out Kings is a collaborative project between the two companies that was announced early in 2016, and formally introduced at the 2016 IPCPR Tradeshow. The companies announced that the shipping will be postponed.
The H-Town Lancero will be presented in a 7 x 38 Lancero and will be packaged in 10 count boxes. The blend features a Connecticut Broadleaf wrapper, Brazilian Mata Fina binder, and Nicaraguan fillers and is blended by Drew Estate Master Blender Willy Herrera.
Caldwell Cigar Co. and Drew Estate announced the release of the collaborative All Out Kings brand. Robert Caldwell stated, “Our biggest success is about to debut. ”
The new Herrera Estelí Miami debuts in a 5 ¾ x 48 corona vitola packaged in 10 count boxes with an MSRP of $130.00 per box. The blend features an Ecuadorian Habano Oscuro Wrapper, Ecuadorian Sumatra Binder, and Dominican and Nicaraguan Fillers.
The blend uses a candela wrapper in combination with Kentucky Fire Cured tobaccos. The new sizes include the 6 x 52 Kentucky Fire Cured Swamp Thang Toro, Swamp Thang Robusto, and a 6 x 46 Kentucky Fire Cured Swamp Rat.
Drew Estate announced the launch of their Drew Diplomat app, which is now available in several stores.
Drew Estate announced their newest brand, “Florida Sun Grown”. This new brand features tobacco grown just outside of Orlando, Florida, in partnership with Jeff Borysiewicz, owner of Corona Cigar Co.
Drew Estate announced the 2016 Barn Smoker Program, which includes the new Florida Barn Smoker as well as the annual Connecticut Barn Smoker and Kentucky Barn Smoker.
Drew Estate announced the release of a cigar that will be exclusively available at the BB&T Center in Sunrise, Florida where they opened an open lounge in a professional sports arena for the first time.
Drew Estate is launching a line extension within their Herrera Estelí line. The new cigar, called the Herrera Estelí TAA Exclusive, will be launched at the TAA Convention and Tradeshow